We shopped more during covid lockdown
“Paul Dillinger, vice president of global product innovation at Levi’s, is one of the few who could say that he saw [the day the world stops shopping] coming,” recounted J.B. MacKinnon.
He has also been reported as stating: “Stop shopping for a week, and it would be a market event [. . .] No shopping for a month, and this industry falls apart.”
Before COVID-19, Dillinger had contemplated the real-world implications of a global recession and worldwide pandemic on demand for clothing. He deduced that not only would sales recover, but even exceed the normal.
He was definitely on to something.
The real-world result was a mixed bag: a 31% decrease in the textile manufacturing industry in 2020, changes in fashion trends, and a growing need for digital transformation and retail shopping.
To keep up with the evolving consumer, I think there is a great deal of work to be done on how retailers sell their apparel online. The digital transformation for retail shopping is long overdue and has been for more than a decade.
What about you — did you find yourself shopping less for clothes in the wake of the pandemic?
Fashion enthusiasts, did you catch on to the work-from-home clothing trend to work comfortably and in style?
What do you think should be done to prevent the apparel stockpiling in the factories from being wasted?
Let me know in the comment section below 📖 🔍 💡
MacKinnon, J. B. The Day the World Stops Shopping: How Ending Consumerism Saves the Environment and Ourselves. Random House Canada, 2021.